video game localization
Video game localization is the process of adapting a video game to make it suitable for a particular language, culture, and desired target audience. It is important because it allows a video game to be made available to a wider audience and to be more accessible to players who speak different languages. Localization involves translating the game’s text and audio into the target language, as well as adapting the game’s graphics, layout, and cultural references to be appropriate for the target audience. Without localization, a video game would only be accessible to players who speak the same language as the developers, which would significantly limit its potential audience and revenue.